Rifas Opleidingsinstituut: Building an Online Presence for Career Training
A stronger website and an online marketing package for a training institute working in eight Dutch cities.
Rifas Needed a Bigger Client Base and a Stronger Online Presence
Founded in 2013, Rifas Opleidingsinstituut runs evening training courses for businesses and managers (NIS2 cybersecurity, AI for SMEs, sales and HR process optimization), coaching for individuals in job interviews and financial planning, and a free supply chain quickscan, across eight Dutch cities. To keep growing, Rifas wanted to build its client database and improve its online presence.
We Improved the Website and Added a Marketing Package,building on what Rifas already had instead of starting over. We made improvements to the existing website and provided an online marketing package to help reach more potential clients.
A Partnership That Delivered
The work stayed centered on the two goals Rifas set: more clients in its database and a clearer presence online. Pairing website improvements with marketing meant visitors had a stronger site to land on.
For a training provider with courses for both companies and individuals, a website that explains each offer clearly is the base that marketing builds on.
From Challenge to a Solution Built
to Scale
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